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Product and market launches
Make a commercially important moment clear, credible and newsworthy.
Media & PR
Turning complex stories into national conversations.
Alderbourne delivers founder-led media strategy, product launches, press office support and national PR campaigns that put organisations, ideas and products in front of the audiences that matter.
Selected earned coverage
Attention across the media that shapes opinion.
National news, consumer, technology and energy-sector reporting carried the UKSOL launch from a regulatory milestone into a mainstream public conversation.
Selected earned media coverage for UKSOL Plug-In Solar Pro.
What we do
Senior media counsel, built around the outcome.
Alderbourne connects the story, the people and the press operation so that each campaign moves with one clear purpose.
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National media campaigns
Build sustained attention across the outlets and audiences that shape opinion.
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Broadcast and press-office support
Coordinate interviews, enquiries and follow-up through the full news cycle.
04
Founder and executive profile building
Develop an authoritative public voice around genuine expertise.
05
Messaging and spokesperson preparation
Prepare a consistent argument for print, broadcast and stakeholder scrutiny.
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Rapid-response and issues handling
Respond quickly without losing accuracy, judgement or strategic direction.
Flagship case study / UKSOL Plug-In Solar Pro
From regulatory milestone to national conversation.
Alderbourne led the media and PR activity around UKSOL’s Plug-In Solar Pro launch, translating regulation, compliance and consumer energy into a story suitable for national, broadcast and specialist audiences.
40+
online placements and syndications
National
television, radio, print and digital coverage
First-mover
positioning around a new consumer energy category
Selected coverage
Evidence of a story travelling across formats and audiences.
A curated selection of the reporting generated around the UKSOL launch, linked to the original coverage.
TechRadar
First plug-in solar kits get regulatory green light in the UK ahead of legal lift-off on August 27 – and they’ll start at £699
Read the coverageTechRadar
Plug-in solar kits become legal in the UK tomorrow – but will you be buying one?
Read the coverageBusinessGreen
First plug-in solar panels achieve UK compliance ahead of retail launch
Read the coverageSolar Energy UK
UKSOL Plug-In Solar Pro first to reach key UK compliance ahead of consumer launch
Read the coverageBroadcast reach
A campaign built to move between interview, bulletin and feature.
Good Morning Britain
How much money could these plug-in solar panels save you?
The official programme segment takes the launch from product demonstration to a clear consumer question about access and energy-bill savings.
Watch on YouTube02
ITV News
Andrew Moore explains the product and its consumer impact in ITV News’ national report.
Watch the ITV News reportStart the conversation
Launching a product, campaign or idea that deserves national attention?
Alderbourne can shape the story, build the campaign and put it in front of the right journalists and audiences.